Top Dog Gold Paw
May 2013 • Miami Ad School
May 2013 • Miami Ad School
CHallenge
Pencils of Promise need to raise $1,000,000 to create 40 schools in Guatemala, Ghana and Laos to bring life-changing education to children living in poverty.
Insight
People have things to do other than care about your cause.
Rationale
People are willing to donate more if they have fun.
Idea
SchoolCraft, the fun-cause game
Execution
Minecraft players create their "Perfect School" living in the Schoolcraft Gallery and share it with friends and relatives to get their support and get more resources.
