Challenge
To elevate the digital experience for the "one-stop shop" for Enbrel, to lower the frustration and additional efforts for Health Care Professionals (HCPs) and their Office Staff to access relevant patient resources.
RESULTS
website AFTER update
Provided up-leveled user experiences such as SEO enhancements, filter, personalization, easy-to-navigate, clean and simple design on the overall site, shopping cart, and imagery, among others.
ENHANCEMENTS to improve user experience
the discovery and cross-collaboration process
Pain points were identified in the user journey, and different levels of concept efforts with uplifted user experience were presented to the client.
CROSS-FUNCTIONAL COLLABORATION
Original website BEFORE the enhancements for a better user experience
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