Challenge
Engage and motivate the sales force to achieve sales goals when Health Care Professionals (HCPs) have historically preferred a competitive brand drug.
Solution
Create a memorable campaign the sales team can get behind and give them the resources and tools to promote the drug with Health Care Professionals (HCPs) in a compelling manner.
ROLE
Led brainstorming and concepting process with Senior Creative Director by presenting 4 creative strategic concepts (including visual identity, insights, and strategy in line with brand guidelines) to the client (Brand Marketing Team).
RESULTS
The campaign helped the Sales team beat the diabetes drug sales target by 109.4% while outpacing generic brands in the UK and Ireland, driving it to become No. 1 in the UK & Ireland within 30 days for the 1st time in 5 years. The campaign was intended for just one brand but was extended to a second brand due to its relevance and appeal.
Milestone 1:
Creative Concepts presentation
Creative Concepts presentation
6 Working Days from Briefing
Led brainstorming and concept process with Senior Creative Director by presenting 4 creative concepts including visual identity, insights, and strategy in line with brand guidelines to the client.
MILESTONE 2:
CREATIVE ENHANCEMENT PRESENTATION
CREATIVE ENHANCEMENT PRESENTATION
2 Working Days from first presentation
Upon client’s concept selection, fleshed out creative and shared with the client.
MILESTONE 3
FINALIZED FIELD FORCE MARKETING MATERIALS
FINALIZED FIELD FORCE MARKETING MATERIALS
7 working days from creative enhancement presentation
Refined Field Force material from the selected concept we advanced from
Spotify Playlist for "In it to win it"
Spotify Playlist_Mobile
Cameo Video
MILESTONE 4
FINALIZED HCP MARKETING MATERIALS
FINALIZED HCP MARKETING MATERIALS
14 working days from briefing
Revamped and structured various content pieces for Health Care Professionals (HCPs) educational collateral for an entire quarter. HCP tactics delivered: Powerpoint presentation, Veeva Approved Email Invitation, Printed Invitation, Speaker Briefing, Certificate of Attendance, Leave Piece.
In it to win it_Leaderboard
In it to win it_Wallpaper
Powerpoint Presentation
Field Force Briefing Powerpoint Presentation
Leave piece
Veeva Approved Email (VAE)
Newsletter
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