ROLE
In Spanish, the colloquial expression "todera" refers to a person who does everything. My role as an art director at No B.S. Skin Care is to generate any creative content (photo, video, illustration, etc.) aligned with the marketing goals to drive sales while maintaining the spirit of the brand.
Landing pages • E-newsletters • Social Media Content • Video Editing • Digital Banners • Packaging • Display • Photo + Video Editing • Illustration
Landing pages • E-newsletters • Social Media Content • Video Editing • Digital Banners • Packaging • Display • Photo + Video Editing • Illustration
Shelf Talker
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/8a1ae52f-843a-42f9-bb00-4a8fdf0083ca_rw_3840.jpg?h=349a60a91eb2a3493f32e24dbc0f64db)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/82cdfa65-5eb4-41cb-aa3a-879b6defed0c_rw_1920.jpg?h=84fb7e4293acfc3533e46ae826e6cc67)
New Product Launch
Product Photo Direction, Packaging, Launching Campaign, Social Media
![Image Concept](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/7184cfcf-1e3f-4c2f-ac89-7bca691560c8_rw_1200.png?h=fb0b67b91b8c0342dbe5684da1f6bcb4)
Image Concept
![Photoshopped Product on Image](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/9bd74d35-06e0-44fb-8cfe-f3c213166c21_rw_1200.png?h=74a953f1f4ba0b47a4569c9c7f4eeb8e)
Photoshopped Product on Image
![Art Direction for the bottle and the packaging shadows](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/b8ec05b3-00e3-4d0c-a73d-407f2d4ed6c1_rw_1920.png?h=8da034a85f67c075bcf96f6cd6b9eda1)
Art Direction for the bottle and the packaging shadows
PACKAGING
Create new packaging artwork ready for printing per brand guidelines.
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/52ebb317-f64d-486a-9808-d2db9ae3580c_rw_1920.png?h=94f6661233acdb02e864ade4ee508a82)
Packaging
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/03b19af6-7ebd-41b5-aa7b-2a26b8c54ab0_rw_1920.png?h=dc8042b4a5c57e690d8ce147a3fe2637)
Inside Packaging
SOCIAL MEDIA AD Campaigns
Just Because
UGC Content Video Ads
Facebook Carousels
Product Benefits
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/3cf2e5aa-f452-430f-bfc1-b07e916c40dc_rw_1200.jpg?h=bf8fd7b8c793e4030b48497d8ef07ccd)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/21cb0d24-2ac3-45af-bd76-72cac234b4f2_rw_1200.jpg?h=d7a20ba3ff22ba91631e0f40e04052f4)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/9b6a78d2-90ad-4d68-baea-72a0c5b6b0e6_rw_1200.jpg?h=477bc8a02a440029b5be5139359b4b3e)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/b34b8579-dfec-4ef2-a732-b5c8e9dacce4_rw_1200.jpg?h=04d18b1579f4ff8fc73e258e5341c535)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/0adf0f48-ce40-4def-ad99-6f225389df3e_rw_1200.jpg?h=27d715307e864f5122b8d1889558b251)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/d6ee63d6-1449-4195-b45b-7066ef1c7ac9_rw_1200.jpg?h=3db57d7496ac33c34833250f6b7dcaf4)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/b8ac89f9-f1ad-45a2-b230-0a665ab8cd41_rw_1200.jpg?h=f96847d4ffbab4cfc8ec9891a364bb6b)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/64b1705e-f6e1-47e7-ba0b-5880fc64048f_rw_1200.jpg?h=797c1666bbdd2580bfc190ebfeeecd2e)
Prime Day is Here
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/54031934-9b7d-4335-9e44-dea3b2876786_rw_1200.jpg?h=388a86c03c3aca73741666b83d42a006)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/1f6e7744-1369-4c76-b0de-06464bec90b1_rw_1920.jpg?h=57479794cdb8574134412d39a0a00a85)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/f7e319e7-f593-4aaf-b295-bc850bc09569_rw_1920.jpg?h=768c10764c8d511cd31afae5092e7c6c)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/457fc1e3-ba5c-4a53-8ab8-22ddb6839286_rw_1200.jpg?h=9bd7a67747a16aa717d1b9e7ee074c7f)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/9e8e20c3-675a-4ce0-b087-78bd365d2f8d_rw_1200.jpg?h=cd549716d28a84cdf5e125ff46dc46b0)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/f04e9ddf-f907-4e89-a86a-ee3300c32cfb_rw_1200.jpg?h=a1c1a6b2f04331238973d992763190be)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/391df531-be76-47cf-aeeb-118a73608409_rw_1200.jpg?h=62fac155d264528d0851c3bc1d375669)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/7e3a07da-e000-45c3-abec-730286a7a98d_rw_1200.jpg?h=18cf8e0fa37e2ffa20d3ae4ed8b68587)
The Sh!t List Campaign
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/cbff7b04-6421-424d-b004-069aa3a5c0ad_rw_1200.jpg?h=ec88970e8f882bdc2ece9aa0534e5ede)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/eb4a68e8-2aaf-41bd-bfa6-bf23f3c38d74_rw_1200.jpg?h=f1bda9b6413798e9487e9b70186346d9)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/a3f1095e-becf-4da7-ae5c-2a95cd8f16ed_rw_1200.jpg?h=abc08900a49cf3409c1e9ed96114b75d)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/999ad0e5-c5c9-40ed-b165-d4279ce1f4be_rw_1200.jpg?h=b86f32136f3b399328abb00f5e2c02d8)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/8278228f-f4d4-4a8d-ac84-9371da5a2264_rw_1200.jpg?h=84d1551ffd2a1d230641e6ff3703aa9d)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/98768bdc-29df-4802-86f2-19d728455b86_rw_1200.jpg?h=bb609b2d602db3794387987c50da8ce2)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/2884b3aa-574e-41a6-a4b1-c59cef180ae4_rw_1200.jpg?h=93aa50ea6625f283696a434bd94b18cf)
Website Banners
Photo shot on iPhone, retouched and color corrected in Photoshop
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/8207f627-bce8-4461-8f2a-b3602e66a10e_rw_1200.jpg?h=ff069a862e905d5ce0b84ad87aa12bbe)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/8ca535ba-327f-44ad-becd-09f6630b89bd_rw_1920.jpg?h=15ed00c7877c21ccf02f4bddb4562425)
Landing Pages
Landing page created in Instapage, and integrated in Shopify. Desktop and Mobile versions.
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/919572d9-3876-43bc-a752-fd99fcffbdb2_rw_1920.png?h=b2b0a87cbebeff49839b416aab023e8f)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/da6fb33c-1509-4ec1-a792-6335c0a04574_rw_600.png?h=0fc32390bdeeea24cd7eb3655db1347c)
Experience Healthier Skin in 7 Days
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/42d74c10-2444-4fbd-ae7d-54980ccfff31_rw_1920.png?h=d335c04d0504b04179769c74c7d28ad4)
![](https://cdn.myportfolio.com/df297a7e5c7b4f10f6cb56f8d10ce310/f45c0e03-b190-47a7-bfc2-4a70d4055a72_rw_600.png?h=1e992ee26228788137cf50f97f0db92b)