Challenge
Fundraising campaign for the Wellness Community, 8th Annual Heart & Star Gala.
Insight
People tend to donate more to glamorous events.
Rationale
Setting up the tone of this memorable event with the most glamorous singer ever: Frank Sinatra.
Idea
Come Fly With Me
Execution
Save The Date, Invitation, Brochure, Posters , and some other collateral materials are inspired by
Frank Sinatra’s famous song “Come Fly With Me" to promote the event.
Frank Sinatra’s famous song “Come Fly With Me" to promote the event.
